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Hatchbuck has gained popularity among users who have made the switch from HubSpot, as it offers a cost-effective solution for both CRM and …
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What is BenchmarkONE?
Hatchbuck is an all-in-one sales and marketing software that includes CRM, marketing automation, and email marketing tools. Users can build online forms, manage and segment contacts, engage prospects with relevant follow-up, manage tasks, and track their pipeline.
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Popular Features
- List management (29)4.343%
- Lead scoring and grading (29)4.343%
- Email deliverability reporting (28)3.333%
- Lead nurturing automation (29)3.232%
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- No setup fee
For the latest information on pricing, visithttp://www.hatchbuck.com/pricing
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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What is BenchmarkONE?
BenchmarkONE (formerly Hatchbuck) is an all-in-one sales and marketing software that includes CRM, marketing automation, and email marketing tools. Users can build online forms, manage and segment contacts, engage prospects with relevant follow-up, manage tasks, and track their pipeline.
Marketing Automation Features
Email & Online Marketing Features
- WYSIWYG Email Editor
- Automated Email Responses
- Triggered Email
- Scheduled Emails
- Delivery Tracking
- Drip Email Marketing
- Forms
- Mobile Optimized
Lead Management Features
- Marketing Lead Database
- Lead Segmentation
- Lead Nurturing/Multi-touch Campaigns
- Lead Scoring and Grading
- Online Behavior Tracking
- Automated Sales Alerts and Tasks
- CRM Integration (Data Sync)
- Lead Lifecycle Workflows
- Custom Fields
- Landing Pages
Social Marketing Features
- Social Profiles
Reporting & Analytics Features
- API / Integrations
- Data Import & Export
Platform & Infrastructure Features
- API / Integrations
- Data Import & Export
All-in-One/Other Features
- E-commerce/Shopping Cart
For B2C customers, BenchmarkONE integrates with Bigcommerce, Shopify and WooCommerce through their Zapier API integration.
BenchmarkONE Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing automation
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Social Media Marketing Features
- Supported: Social profile integration
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
BenchmarkONE Screenshots
BenchmarkONE Video
Visit https://hatchbuck.wistia.com/medias/30j8c5t4gi to watch BenchmarkONE video.
BenchmarkONE Integrations
- unbounce
- Shopify
- WooCommerce
- Zapier
- Clickfunnel
BenchmarkONE Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Hatchbuck is an all-in-one sales and marketing software that includes CRM, marketing automation, and email marketing tools. Users can build online forms, manage and segment contacts, engage prospects with relevant follow-up, manage tasks, and track their pipeline.
BenchmarkONE starts at $0.
Reviewers rate A/B testing and Mobile optimization highest, with a score of 8.9.
The most common users of BenchmarkONE are from Small Businesses (1-50 employees).
BenchmarkONE Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 100% |
| Mid-Size Companies (51-500 employees) | 0% |
| Enterprises (more than 500 employees) | 0% |
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Reviews and Ratings
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
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- Recommendations
Hatchbuck has gained popularity among users who have made the switch from HubSpot, as it offers a cost-effective solution for both CRM and Marketing Automation needs. Users have implemented Hatchbuck primarily for segmentation of lists, contact scoring, email marketing, and sales pipeline management. This versatile tool supports sales, marketing, and customer service teams by providing features such as forms, automated campaigns, and tasks that help follow up and nurture sales leads. It also serves as a CRM to track and record details on users, send targeted emails and campaigns, and ensure each customer receives the necessary attention. With its automated campaigns, email templates, and drag-and-drop email builder, Hatchbuck enables businesses to effectively onboard new customers and follow up with existing ones. The software streamlines the recruiting process by allowing for automation and efficient communication with stakeholders. Users find great value in reaching out to large volumes of prospects and clients simultaneously through Hatchbuck, ensuring information is dispersed in a controlled and measurable manner. The software's ability to store customer and prospect databases helps nurture leads through emails and campaigns, while enabling easy contact with customers through newsletters and special announcements. By using Hatchbuck to engage prospects searching for marketing automation expertise, users are able to have educated conversations based on tagged interests. With its ability to replace disconnected CRMs and basic email marketing tools while still providing valuable functionality at an affordable rate, Hatchbuck has become an essential tool for many businesses. Its automated emails, campaigns, tasks, and analytics allow users to easily track communications and reach out to a mass audience. From keeping contacts organized to creating automated email campaigns based on tag/segmentation criteria, Hatchbuck simplifies workflows for better client engagement. The software has found particular use with sales teams who rely on it to keep contact information in one place, progress prospects through the marketing and sales funnel, and ensure the smooth functioning of daily operations. Hatchbuck's ability to track leads and sales, automate the sales process, and allow for dynamic list segmentation has made it a versatile tool across various departments, including marketing, recruiting, and selection departments. Users have found Hatchbuck to be the lifeblood of their businesses, providing essential functions for success. Whether it's used as a CRM, an automated marketing platform, or both, Hatchbuck offers powerful features that cater to the needs of marketing and sales teams. It helps manage marketing lists by automatically unsubscribing bounced emails and tracking recipient actions to target specific messages. The software provides better measurement of email campaign success compared to other tools like ZoHo. Hatchbuck serves as a cloud-based platform for CRM, Digital Sales, and Content Marketing needs. Users rely on Hatchbuck to track sales pipelines and contact information for current and potential customers, especially when working outside the office. Hatchbuck is praised for its affordability, great customer support, ease of use, and features. It is widely used by marketing and sales departments as a CRM and email tool. With options for marketing automation and customer relationship management through automated campaigns, notifications, and pipelines, Hatchbuck has become a go-to solution for organizations across industries. It offers the ability to nurture leads, manage customers, and automate tasks without requiring a full-time staff. Inside and Outside sales teams utilize Hatchbuck to track projects, leads, closed deals, and new contacts. It is also utilized to expand databases and automate marketing email campaigns in financial planning practices.
In summary, Hatchbuck has proven itself as a valuable tool in various use cases. From streamlining sales processes and nurturing leads to managing customer relationships and automating marketing tasks, Hatchbuck offers a range of features that cater to the needs of businesses across industries. Its affordability, user-friendly interface, and robust functionality have made it a popular choice among users who seek an all-in-one solution for CRM and Marketing Automation needs.
Useful Campaign Tracking: Many users have found the software's ability to connect campaigns, deals, and other elements very useful, allowing for a holistic view of their marketing efforts and effective tracking of end-users.
Clear and Simple Reports: Users appreciate the simplicity and clarity of the reports generated by the software, making it easy to understand the data presented and make informed decisions. Several reviewers have mentioned this as a positive aspect.
Helpful Task Feature: The tasks feature is found to be helpful in following up with customers, ensuring that no customer falls through the cracks and helping users stay organized. Some users have specifically praised this feature for its effectiveness in task management.
Limited Marketing Analytics: Some users have expressed dissatisfaction with the marketing analytics reports provided by Hatchbuck, particularly in areas such as competitor website ranking and SEO recommendations. They feel that these features need improvement to provide more comprehensive insights for their marketing efforts.
Lack of Integration Options: Several reviewers have mentioned that they would like to see a real WordPress plugin and built-in landing pages in Hatchbuck, instead of having to integrate with several different providers. They find the current integration process cumbersome and prefer a more streamlined approach within the platform itself.
Limited Customization Options: Users appreciate the recent updates to reporting metrics and email composers in Hatchbuck, but some have mentioned that they desire even more customization options and design choices. They feel that additional flexibility would allow them to tailor their campaigns and emails according to their specific branding needs.
The user reviews recommend BenchmarkOne for contact management and email campaigns. Users also suggest using the API feed, especially for tech companies, and incorporating BenchmarkOne into marketing strategies. Additionally, it is recommended to ask questions to ensure the software meets organizational needs. For small businesses, Hatchbuck is recommended for lead management and email automation. Users appreciate Hatchbuck's high-end features at a reasonable price and suggest comparing different CRM options before choosing Hatchbuck. It is also recommended to take advantage of Hatchbuck's support and resources. Users find Hatchbuck worth trying out for its ease of use and customer tracking features. It is suggested to take advantage of training and support provided by Hatchbuck. Hatchbuck is also praised for its multiple features and contact management capabilities. In terms of affordability, Hatchbuck is recommended as a good alternative to HubSpot. Users suggest taking the time to set up and learn how to use Hatchbuck effectively. For lead generation purposes, it is recommended to use Hatchbuck and choose it for its ease of use and good customer service.
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Reviews
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January 16, 2019
The #1 solution for small businesses
We're using Hatchbuck as a CRM for clients that are just starting with their marketing automation and want to integrate sales and marketing, without having to pay premium prices. It's used mostly by marketing and sales departments since it provides great options for marketing automation and customer relationship management through automated campaigns, notifications, pipelines and many others.
- It's very user-friendly and easy to navigate
- All automation is based on the tag system, making it very easy to set any nurturing campaign
- They have an excellent support team! Quick to respond and find a solution.
- It'd be great if the tool had landing pages and calls to action. It would eliminate the need for multiple tools and streamline the efforts and results.
- Form design could be better. Although there can be custom coded, the default options are pretty basic.
March 16, 2016
Hatchbuck has been a Game Changer for the University at Albany executive Weekend MBA Program!
Score 10 out of 10
Vetted Review
Verified User
I've been using Hatchbuck since the middle of last year and it has literally been a game changer for me. It has enabled me to automate a lot of my recruiting, which has saved me a great deal of time and has made for a much more efficient and effective operation. I'm now able to communicate relevant content to my stakeholders on a regular basis, eliminating certain prospects from falling through the cracks. I also know clearly how many prospects I have in my sales funnel and exactly what stage they are at in the process. Night and day from my previous CRM!
- The online forms capability has been amazing. I'm able to connect my landing page to Hatchbuck and a prospect's information is automatically transferred into a record, eliminating data input time, once they click submit.
- I use the campaigns feature quite a bit. In fact, I'm running 12 now and will be developing a few more.
- Notifications and Tasks. Notifications have been important to me by letting me know when prospects hit a certain threshold or level of interest. Once notified, I can follow up with. Tasks enable me to connect with certain people in meaningful ways to enable we keep their top of mind awareness.
- It took me a few months but I also use the Deals feature. I established quite a few stages for each deal and I'm able to track how many "hot" prospects I have and where they are in the sales funnel. I didn't have this capability before I started using Hatchbuck.
- They may be a little behind the curve when it comes to some of the advanced features, such as integrating various calendars and e-mail clients.
- I would like to see them more integrated with social media platforms, such as keeping track of social media activity and adding more platforms that they track within a record.
- The onboarding process was a bit bumpy and took much longer than expected.
August 22, 2015
Let Hatchbuck track your Leads and Customer Activities so you can focus your time on your business.
Score 10 out of 10
Vetted Review
Verified User
Hatchbuck (HB) contains all past and current customers and all new leads. In addition to nurturing leads via emails and campaigns, we use HB to stay in contact with our customer base using newsletters and special announcements. I've used other CRM systems in the past that were not fully integrated like HB with my contact database; thus contacts stats such as clicks were separate from the contact records. Also, I find creating emails and campaigns are easier and intuitive. Lastly, I've become more dependent on the forms feature. I now have forms to enter leads and register contacts for events and combined with Weebly, I can now enable leads to register and purchase online while automatically tracking all activity.
- Emails creation: The drag-and-drop email creator is very easier to learn and powerful enough to create graphical; click-based emails.
- Website Page navigation notices: using the Java Script forms provided in NB, I was able to add notices of whenever a registered HB contact clicks on one of my webpages.
- Scoring, Tags and Tag Actions: using the Scoring feature, my leads are automatically elevated/reduced in priority bases on they actions (i.e. a link click increases their score while and unsubscribe reduces. I didn't immediately appreciate the power tags but now I use tags to note a variety of important information such as lead interests. Last, I use Lead Actions to immediately send a targeted email to leads that clicked 1 or more times on an email or website link that shows a particular interest as a Photography.
- Campaigns: I'd like to see some fully created sample campaigns with a series emails so I have examples.
- Fee: I'd like to see an incremental fee structure rather than the current doubling from $99 to $199 per month. I'd really like to maintain more than 2500 contacts but the next level for 10,000 contacts to twice and far more contacts than I need. Likewise, I would like to have 2-3 users but it would cost double to add them. I believe this fee structure is leaving money on the table since am not willing to double my monthly fee but would consider an incremental increase.
Hatchbuck has been a godsend. We switched from HubSpot.
While Hatchbuck does not have all the bells and whistles of other marketing automation softwares, it serves as a CRM and Marketing Automation tool that allows our small business clients to do inbound marketing at an affordable rate, while not compromising quality of delivery.
We mainly implement Hatchbuck for:
While Hatchbuck does not have all the bells and whistles of other marketing automation softwares, it serves as a CRM and Marketing Automation tool that allows our small business clients to do inbound marketing at an affordable rate, while not compromising quality of delivery.
We mainly implement Hatchbuck for:
- Segmentation of lists
- Contact scoring
- Email marketing
- A sales pipeline management
- Real people on the support team.
- Unparallelled support and communication with agency partners.
- Email marketing and lead scoring.
- Integration with many other applications via Zapier.
- Marketing analytics reports beyond email could be improved. (i.e. Competitor website ranking, seo recommendations, etc.)
- A real WordPress plugin would be awesome
- Built-in Landing pages. Currently you have option to integrate with several providers.
Our organization, Bristol Strategy, Inc. uses Hatchbuck for our clients who host their sites using WordPress. We implement the inbound marketing methodology and use Hatchbuck for the analytics, forms, email and lead nurturing. Hatchbuck simply and effectively enables the integration of powerful inbound marketing tactics that enable the creation of a lead generation engine for our clients that nurtures leads until they are ready to purchase. It is a powerful product that is offered cost-effectively.
- Hatchbuck provides all website forms for landing pages and other prospect interactions with the ability to redirect to thank you pages for further nurturing. Once the lead is captured, they are then scored based on their behavior on the website.
- Our clients use Hatchbuck for all outbound email to their prospects to provide awareness about new articles, newsletters, and more. Additionally, Hatchbuck enables email campaigns to nurture prospects based on the way they engage with website content. By automating nurturing the product enables clients to keep qualified prospects engaged until they are ready to buy.
- Hatchbuck provides the analytics for the engagement with the website by each and every individual. Standard reports enable our clients to gain insights into prospect progression through the buyers journey stages.
- Hatchbuck needs to implement the ability to send outbound emails based on an RSS. An example is sending a blog notice email when it publishes. Currently this has to be done manually.
April 04, 2015
Hatchbuck is a winner.
Score 9 out of 10
Vetted Review
Verified User
We use Hatchbuck to send weekly emails to our mailing list. In addition, Hatchbuck sends a series of follow-up emails when someone expresses interest in our services.
- Event driven emails. We provide a number of services and when potential customers access our website and inquire about one of those services, Hatchbuck sends follow up emails that assist those prospects in becoming customers. It also notifies us of someone's interest.
- Event notifications. When someone clicks one of the links in our emails, Hatchbuck notifies us immediately so we can respond.
- Customer Service. Whenever we have a question about how to do something or a potential new feature, the Hatchbuck team is very responsive. Often the "potential new features" have already been handled.
- Ease of use. Hatchbuck is relatively easy to use and intuitive. Any issues or questions are easily handled by Customer Service.
- Date driven emails. It would be nice to generate emails on a date (i.e. December 18th) or time of month (i.e. 3rd Thursday in November). The Hatchbuck team has told me that this suggestion is on their list of improvements.
March 28, 2015
Hatchbuck is a key part of my lead tracking
Score 9 out of 10
Vetted Review
Verified User
I am currently using Hatchbuck mainly as a way to track my sales pipeline and track contact information for current and potential customers. Since I spend much of my time outside of my office it is important that I have a database that is easily accessed on the web.
- The ease of use of this product was a key factor in choosing Hatchbuck.
- The low entry cost and the fact that no long term contracts are required also played a critical role in choosing Hatchbuck.
- The low cost also helped in my decision as I begin to use more of its features. I didn't want to pay a high price for a software program that had features I would never use or at least would not use until a much later date, in essence, wasting money up front. I have full intentions to fully utilize other great features, however, the low cost of Hatchbuck makes it a good value even if I were to only use it as nothing more than a prospect/customer database.
- When creating a new note, I would like to see the 'Update Last Contacted date when saved' check box at the top and not the bottom of the page.
February 25, 2015
Great for Businesses
We are using Hatchbuck to manage our corporate communications to all of our marketing leads and customers. We send out 2-3 newsletters each month, and also recently started sending out invitations for webinars through Hatchbuck as well. Currently the only department using it is our Marketing team, but they are sending out information from departments across the company. It helps us manage our marketing lists by automatically unsubscribing any bounced emails, as well as tracks the recipients actions so we can better understand what they are interested in and then target more specific messages to key audiences.
- Their customer service is above and beyond. I started using Hatchbuck when I started working here, and had no previous experience with the platform or program. The customer service team is phenomenal in replying to emails quickly, and offering to do a live web support session to go over any issues or to demonstrate additional features.
- The Tags and Tag Rules system on Hatchbuck are extremely easy to set up, use and track. It has really helped us literally see what our contacts are most interested in.
- Easy to read, understand and interpret data generated and presented by the software. It's very easy to see specific KPI we are interested in knowing.
- One challenge I have is when scheduling and email to go out. With 12 different groups to send it to, I wish there was a quick and easy way to select my email template, and then select my 12 groups and just stagger when the emails are sent. Instead, I have to go through the entire process of scheduling the email to go out 12 separate times. It only takes 10-15 minutes to schedule the emails, but it would be great if it took 30 seconds.
- Some of the features could be more intuitive. For example, I was trying to duplicate an email template and I couldn't find a way to do that. There are 3 screens - the list of templates, the edit more, and the save page. I looked all over the list page, thinking if I selected one, I should have the ability to duplicate it from there. Then I made changes, thinking the system should offer me to "Save As". I finally found a duplicate option, in the 2nd position, which just didn't seem like the "right" place for it.
- Again - this might be something that can be done and I just haven't discovered how yet - but it would be nice to be able to export data from the email statistics to look at more in depth.
February 04, 2015
Hands-On Hatchbuck
Score 10 out of 10
Vetted Review
Verified User
We use Hatchbuck across the entire business (small marketing shop). It has replaced our disconnected CRM and basic email marketing tools. As a marketing technology consultancy, we have hands-on experience with enterprise-level marketing automation tools; with Hatchbuck we get some of that functionality which makes it extremely valuable and more cost-effective.
- Segmentation is a big one for me. Tag segmentation is infinitely configurable and allows for very targeted and specific grouping.
- Setting up email nurturing campaigns is fairly straightforward and makes it better than basic email transmission, but simpler than full-blown marketing automation.
- Form management makes it easy to spin up specific pages and actions can be applied to start campaigns, tag etc...
- Web page tracking lets me know who clicked on what, what pages they've visited or what forms they've submitted.
- The addition of an API would be great. Expanded interoperability with other tools would add to it's quiver.
- An internal landing page builder would be nice.